COMM CAMP — Edition 2027High-stakes communication masterclass

COMM
CAMP 2027

Three days to rebuild how your team communicates, inside the company and out, in an age of AI and corporate noise.

Book a date →See the programme

01 — The formatCOMM CAMP 2027

Three days. Eighteen hours. One team.

3days on site with your team

18hours of intensive, hands-on work

8participants per group, up to 12

3 moof online support after the masterclass

What's included

Homework between sessions, reviewed in class

Eight annual SlideTree™ licences

Printed workbook and handouts

Access to the COMM CAMP video library

Lunch and snacks on all three days

Three months of online support

Not a lecture. A working session: your people, your presentations, your company's real communication problems.

02 — Why it mattersCOMM CAMP 2027

The cost of slides · Citi internal research

$1.91bn

a year in salaries, spent on making PowerPoint slides.

Employees230,000

Made presentations regularly18%

Time spent on slides3.5 h a day

Cost per day$7.97m

Cost per month$159.4m

Recognise the pattern? That's the PowerPoint trap.

Culture doesn't change overnight. But with SlideTree™ methods and three focused days of COMM CAMP, your team gets its time back, enjoys the work again, and the savings follow.

Who it's for

Anyone whose communication shapes growth, team wellbeing, customer relationships, culture or the flow of information. It is rated highest by C-level executives, marketing and communications teams, and middle managers. In other words, the person who:

builds presentations daily on the company template,

still believes they can do it better than AI,

takes work home to finish tomorrow's big deck,

isn't a designer, but is often expected to be one.

You don't have to sacrifice culture to protect productivity.

Source: Citi internal research (2015), presented to the Presentation Guild in 2016.

03 — CurriculumFive modules · Four creative tasks

Day/01

The foundation

The day that sticks. Concrete tactics, real examples and proven formulas reveal a structured approach to communication, rooted in psychology and even biology. Drawing on 30 years in journalism, Chris shows how to craft messages that land, at work and beyond.

10:30–11:30	Module 01 · What matters most in communication today
11:30–12:00	Creative task 1
12:00–13:00	Lunch
13:00–14:30	Module 02 · Structure: three useful formulas
14:30–16:30	Module 03 · Crafting messages and stories
16:30–17:30	Creative task 2

Day/02

Making it visible

Participants arrive with a presentation plan built overnight using the new method. Then we make it visible: the PowerPoint tools that matter, and modern techniques that combine AI, video, photography and slides, with hands-on work in SlideTree™ and other visualisation tools.

10:30–12:00	Reflections and homework review
12:00–13:00	Lunch
13:00–16:00	Module 04 · PowerPoint masterclass
16:00–17:30	Creative task 3

Day/03

Short form and video

It opens with a PowerPoint beauty contest. After lunch, an intensive session on short-form content: carousel posts and video messages, from script to finished clip. We close with takeaways, feedback and the tools that keep the team sharp long after COMM CAMP.

10:30–12:00	Beauty contest and homework review
12:00–13:00	Lunch
13:00–14:00	Module 05 · Social media messages and video
14:00–17:00	Creative task 4
17:00–17:30	Reflections and feedback

04 — InvestmentAll prices exclude VAT

€10,000

Three-day masterclass for a team of eight

Booking fee, paid when you book and credited to the total€5,000

Each additional participant (max. 12)€2,500

One-hour briefing for the C-suite€1,500

Additional SlideTree™ licences−20%

Travel and accommodation are covered by the client.

Terms in brief

Booking fee: 50% refunded if you cancel at least 30 days before the booked date. Non-refundable after that.

Free rescheduling to any open date if you tell us at least 30 days ahead. Later changes need a new booking fee.

The balance is payable within 30 days after the masterclass.

Maximum group size is 12. Participants can be replaced at any time.

The C-suite briefing is usually held on the final day.

Read the full booking terms →

Book a date

Pick the Wednesday your team starts. You'll fill in your company details, accept the booking terms and pay the booking fee in one go.

Choose your dates →

05 — About Chris PetersonCOMM CAMP 2027

On television at 12. Earning more than both his parents at 16. Live on CNN for 20 million viewers at 18.

For more than 30 years, Chris has worked as a business and economics journalist and commentator, contributing to the BBC, Bloomberg, The New York Times and Le Monde, among others.

For the past decade he has focused on building a culture of great presentations in business. From 2020 to 2022 he served on the board of the International Presentation Guild. His agency has supported prime ministers and presidents in high-stakes moments and has created more than 4,000 corporate presentations.

A TEDx speaker, he has lectured at Stanford University, Michigan State University and in the SDSI master's programme in Latvia, Estonia and Finland. He hosts the business podcast #MedianReport and leads masterclasses across Europe, the US and Asia.

What they say

“Listen to him carefully!”

Guy Kawasaki

“Chris is one of my favourite mentees.”

Nancy Duarte

“Chris’ ideas stuck out. He’s testing boundaries.”

Gary Vaynerchuk

“Chris really gets the idea of ‘start with why’.”

Simon Sinek